Log header
Business or team:
Log owner:
Start date and end date:
Where questions were collected (for example: phone, WhatsApp, email, counter, staff group chat):
Question log
Add one line per question as it arrives. Copy the asker’s words; do not rewrite them.
- Date:
- The question, in the asker’s words:
- Who asked (customer, staff member, supplier, partner, other):
- Where it came in:
- Who answered:
- How it was answered (from memory, looked it up, asked someone else, could not answer):
Repeated questions
At the end of the log period, group questions that ask the same thing. Fill one block per group.
- The question, in plain words:
- How many times it appears in the log (count the lines; do not estimate):
- Who usually asks:
- Who usually answers:
- Where the answer is kept today (someone’s head, a notebook, a price list, a WhatsApp message, a document, nowhere):
- What the asker was trying to decide or do next:
- Does everyone give the same answer (yes, no, not sure):
Where the answer should live
For each repeated question, pick the smallest place that would help. Choose one.
- A line on an existing price list, card or notice
- A standard reply the team saves and reuses
- A field or question added to an order or booking form the business already uses
- A short written note or checklist for staff
- A page or section on the website
- A rule about who decides, written down and shared
- Keep it with a person: the answer depends on judgment each time
Flags
Mark every flag that applies to each repeated question.
- Only one person knows the answer
- Different people give different answers
- The answer involves money, a promise or a commitment to a customer
- The answer changes often (prices, stock, timings)
- The question is really a complaint or a sign that something went wrong
Pick one question to fix first
A good first pick:
- Comes up often in the log
- Has an answer the business can agree on today
- Does not need a new tool to answer well
- Takes pressure off the person who answers most
Answer card
The question:
The agreed answer (in plain words a customer or new staff member would understand):
Who approved this answer:
Where it will live:
Who keeps it correct:
When it must be checked again (for example, when prices change):
How we will know it helped (what you will count in the log, and when):
Review date:
Stop rules
- Do not build a chatbot, an FAQ page or a new form until the log has run for the agreed period and one answer card is approved.
- Do not invent how often a question comes up. Count it from the log, or leave it blank.
- Questions about money, refunds, warranties, delivery promises or complaints stay with a named person. Write the answer down for staff, but do not let it go out automatically.
- If two people give different answers, record both and ask the owner which one is right before writing the card.
- Keep customer names and phone numbers out of the log unless the owner agrees to keep them there.